Guy Fieri was in Rohnert Park on Wednesday, November 19, 2019, signing bottles of his new tequila. Many gathered at the doors of Costco waiting to purchase his new tequila, Santo Tequila Blanco, and Guy Fieri sign it. The bottle signing was open to members-only and began at 11 a.m. on Wednesday morning. The tequila retails for $47.99. Customers lined up to have the bottles signed and then went inline to pay for it. 

            Guy Fieri is known not only for his restaurants in Sonoma County such as Johnny Garlic’s and Tex Wasabi but also had his big break to stardom when he won the second season of The Next Food Network Star in April 2006. He was awarded a six-episode commitment for his own cooking show on Food Network called, Guy’s Big Bite. It premiered in June 2006. He then began his second series, Diners, Drive-Ins and Dives, premiering in April 2007. Traveling across the country visiting local eateries. He has since then been offered to host a game show, Minute to Win It. 

            During the 2017 fires, Guy Fieri set up shop in Santa Rosa, to barbeque and feed fire evacuees.  He also helped Red Cross feed people escaping another fire in Redding, California, in July of 2018. He also helped feed more evacuees during the Camp Fire of 2018. He also set up in Santa Rosa, California in October of this year to feed hungry firefighters who were fighting the Kinkade Fire. 

            Guy Fieri joined forces with Legendary rocker and spirits pioneer, Sammy Hagar. Sammy Hagar, known as the Red Rocker, was a vocalist and guitarist for the rock band Montrose in the 1970s. Hagar owns a nightclub in Cabo San Lucas, Mexico, called Cabo Wabo Cantina, using the name to market a successful line of tequila 10 years ago Hagar created Cabo Wabo Tequila. Working with Juan Eduardo Nunez, a third-generation master distiller helped Hagar create his Cabo Wabo Tequila, Santo Puro Mezquita, and now Santo Fino Blanco tequila. The Tequila is produced in a distillery in Jalisco, Mexico. The tequila had made a debut in Massachusetts, Georgia, New York, and South Carolina earlier this year and in Nevada, and California this Fall.

            Hagar and Juan Eduardo Nunez wanted to create a new Blanco tequila. Guy Fieri just so happen to contact Hagar about creating a tequila. Fieri being a tequila lover felt it was the perfect time and idea to join forces. According to an online website, spiritedbiz.com Hagar said, “Guy and I shook hands and a few months later we were sipping the most amazing Blanco tequila we’d ever tasted.” when asked about how the discussions on the new Blanco tequila came about. 

            With this new endeavor for both Santo Fino Blanco reintroduced Hagar back into the tequila market as one of the first celebrities to produce and launch his self- made spirit, after being recognized for his Cabo Wabo Tequila.  In an interview about the tequila, Guy said, “There are a few things I know, Great food, killer drinks and wild times… and Sammy and I are makin’ it all happen with Los Santo.”